Grocery market hits festive record
The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by Irish shoppers spending an average of €694 on groceries in December – €151 more than the typical month.
Branded and premium private label ranges grew by 3.8% and 11.2% respectively as shoppers spoiled themselves and their families over Christmas. The market also benefited from continued inflation, with prices up 1.6% compared with last year.”
The popularity of classic Christmas staples continued to endure, with mince pie sales rising by more than 10%. Meanwhile, seasonal biscuit ranges grew by 11% and shoppers spent almost €2 million on Christmas puddings alone.