About us

Allegro is one of the largest and longest established sales marketing and distribution companies operating on the island of Ireland. Allegro’s proven capability to deliver varied yet cost effective solutions to our principals is achieved through a clear focus on the distinct needs of our individual clients to accomplish quality driven results.

Allegro’s ability to forge sustainable strategic long term relationships with our clients and key service providers is critical in creating sustainable competitive advantage in the FMCG sector. The dynamic management and sales teams are performance focussed, committed and have significant expertise in representing diverse client portfolios of premium international brands.

An ongoing strategy of significant financial investment in information technology and systems development is vital to Allegro in providing a full menu based service option for all clients. Systems and processes are extremely flexible with an ability to interface with both principals and customers systems.

The critical mass and financial security that Allegro enjoys enables us to offer innovative and cost effective solutions to all prospective customers regardless of the scale or nature of their request.


Our Services

  • National Accounts Sales

    Key customer professionals manage and develop all aspects of National Account Management across Grocery, Pharmacy, Electrical and Garden & Leisure.
    At store level a field sales team of 24 representatives manage in excess of 85,000 orders annually.

  • Brand Development

    Our principals brands are assigned to innovative and dedicated Brand Managers.
    Communication of brand strategy & activity is seamlessly communicated through to sales management, sales representatives, customers and professionally activated at retail level.

  • Supply Chain & Logistics

    Based in Dublin & Clonmel, Pulse Logistics is part of the Total Produce family.
    State of the art technology drives every aspect of the supply chain process from order capture to on-time in store deliveries ensuring the highest level of customer service.