Irish Grocery Market

Allegro have been successfully operating in the Irish Grocery Market for over 70 years. We have an unmatched understanding of the sector and have a long pedigree of successful international and domestic brand development.

The Irish Grocery market is going through a large growth phase and Allegro is ideally placed to both drive and take advantage of this opportunity.

Market Opportunity

The Irish Grocery market is experiencing strong growth.

It was worth €2.4bn in the 12 week period ending 25th March.

Sectors driving growth include

  • Market Growth

* Source: Kantar Worldpanel 12 weeks ending 25th March 2018

Some Of Our Grocery Brands

The Irish Grocery market was worth €2.4bn in this 12 week period. Sectors driving growth include Healthcare +15.1%; Hot Beverages +7.1%; Ice Cream +10.8%; Sugar Confectionary +11.1%.

Growth Drivers

Allegro has long term relationships with all the main Grocery
Retailers across Personal Care, Household & Health Food Categories.

  • 12 w/e 26 mar 17
  • 12 w/e 26 mar 18

Key Allegro Skills

  • National Account Management
  • Channel Focused Sales Teams
  • Nationwide Van Sales Coverage
  • Tele Sales
  • Merchandising Teams
  • Tactical Projects & Blitzes
  • Category Management Support
  • Category Development Projects
  • Planogram Implementation & Audits
  • National Account Management
  • Channel Focused Sales Teams
  • Nationwide Van Sales Coverage
  • Tele Sales
  • Merchandising Teams
  • Tactical Projects & Blitzes
  • Category Management Support
  • Category Development Projects
  • Planogram Implementation & Audits