Allegro In Market Activation Solutions

Allegro offers brand partners a complete tailor made ‘in market’ solution including selling, merchandising, audits & tactical support, planogram implementation & compliance, in field shopper marketing campaign development & implementation.

We do this through our dedicated, highly professional & experienced salesforce including our fleet of 6 Van Sales Reps, access to 180 strong merchandising and tactical team and in house marketing expertise.

You can expect real time reporting and feedback through our market leading suite of reporting tools.

We have a proven track record with great brands in many sectors and have existing strong head office and instore relationships across all of the channels we operate in across both The Republic of Ireland and Northern Ireland.

Our Capabilities - we focus on the point of purchase

  • National Account Management
  • Channel Focused Sales Teams
  • Nationwide Van Sales Coverage
  • Tele Sales
  • Merchandising Teams
  • Tactical Projects & Blitzes
  • Category Management Support
  • Category Development Projects
  • Planogram Implementation & Audits
  • Cutting Edge In Field Reporting
  • Instore Activation including Promotional Displays & POS Placement
  • Trade Marketing
  • Invoicing & Cash Collection
  • Forecasting & Demand Planning
  • Customer Service & Support
  • Product Detailing & Training in Pharmacy Channel
  • Specialised Kit Installation & Maintenance

Grocery FMCG

  • Multiples – Dunnes Stores, Super Valu, Tesco
  • Discounters – Lidl, Aldi, Dealz & Mr Price
  • Retail Convenience & Forecourts – Centra, Daybreak, Spar, Eurospar, Londis, Mace, Costcutter, Gala, Quik Pick, Carry Out, NISA Northern Ireland
  • Wholesale Grocery, Food Service & B2B – Musgrave ROI & Northern Ireland, BWG, Value Centre, Stonehouse, Pallas Foods, Laganside Wholesale Northern Ireland, Savage & Whitten Northern Ireland, Henderson Group Northern Ireland, RJ Sterritt Northern Ireland
  • Independents – Joyces, JC Savages, Nolans,


  • 1,323 Direct Distribution Points
  • Independent Retail – 850 Key Independents Pharmacies Nationwide
  • Groups – Lloyds, Sam McCauley’s, McCabe’s, Hickey’s, Health Express, Care Plus, Pure, Bradleys, Total Health, Life, Cara, All Care, Stacks, Healthwise, Crowley’s, McManus, Axyium, Gordon’s Northern Ireland, Medicare Northern Ireland
  • Wholesale – United Drug, Uniphar, Sangers Northern Ireland
  • Department Stores – Penneys, Shaws & Heatons

Coty Luxury

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