Beiersdorf and Allegro have been in successful partnership on the Island of Ireland since January 2001… 

 Allegro has been a key partner in driving our brand performance in the Irish Market for more than 10 years… 

What I love about our partnership with Allegro is that they are truly Weetabix in Ireland to our Irish…

Working with Allegro has been a delight- from initial introductions, to planning the launch of Patchology in the Irish market…