What I love about our partnership with Allegro is that they are truly Weetabix in Ireland to our Irish customers. They immerse themselves in our business and develop close working relationships internally, which makes them valued colleagues who deliver time and again. In the three years we have been working closely with Allegro they have shown real capability and passion. That comes through great people working with great teamwork under great leadership. In those three short years we have seen our business in Ireland transformed

Colm O`DwyerCommercial Director Weetabix