Allegro and Beiersdorf Celebrate 20 Years of Partnership

Allegro and Beiersdorf have been in a successful partnership since January 2001. Since 2001 we have achieved strong growth, increased market share, and a strong sustainable business model that works for both Allegro and Beiersdorf. Both businesses share a similar culture and core values, with an emphasis on respect, communication, collaboration, and innovation, on which […]


Zoflora Launches Republic of Ireland Website and Irish PR Team.

In July Zoflora launched its Republic of Ireland website, alongside its Irish Instagram and Facebook pages, lovezoflora_ireland. The concentrated multipurpose disinfectant ‘kills germs beautifully’ due to the high quality authentic fragrances developed by expert perfumers. Some familiar faces promoted the launch of Zoflora Ireland, such as lifestyle and fashion blogger Aoibhe Devlin and ‘The Beautiful […]


Allegro introduces summertime working hours

The business has put in place flexible working hours for all our full-time colleagues so that hours can be worked up Monday to Thursday in order to finish early on a Friday. Our colleagues have demonstrated great resilience and productivity over the last difficult 12 months and we are delighted to introduce this concept so […]


Implementation work continues with new ERP system

It has been 12 months since Allegro took on the mammoth task of changing its ERP system and some of the fine-tuning continues. Due to the great work, patience and willingness to learn shown by colleagues, we are glad to report that we are through the most difficult part of the project and are seeing […]


Allegro onboards Coty business

Another significant business win landed in Allegro this month with the commencement of our partnership with Coty and their large range of high-profile brands in cosmetics, skincare and fragrances. Mass market brands such as Rimmel, Max Factor and Sally Hansen are well known to Irish shoppers across a number of retail channels. Likewise, Coty Luxury […]


Allegro moves to working from home for all office-based colleagues

Following public health advice in response to the Covid-19 pandemic and making our colleagues and their families health & safety our No.1 priority, the business moved very quickly to put in place remote working for our 50 office-based colleagues as well as reviewing our field sales teams daily interactions with customers. A significant number of […]


Celebrating 70 years

70 years since the company was first established as a pharmacy wholesaler, Allegro is one of the most respected distributors in the FMCG sphere. ShelfLife spoke to senior executives at the company to learn what makes this brand tick.