Celebrating 70 years

70 years since the company was first established as a pharmacy wholesaler, Allegro is one of the most respected distributors in the FMCG sphere. ShelfLife spoke to senior executives at the company to learn what makes this brand tick.


Allegro NI Relocating

Allegro NI has recently relocated to their brand new offices in the Innovation factory in Belfast. The Innovation Factory is designed around the needs of fast-growth businesses in Belfast, providing the Allegro NI team with private office space, coworking space and virtual services based in a collaborative work environment. Allegro NI feel they have found […]


Another Win For Allegro

Allegro Sales & Marketing are thrilled to announce the latest brand joining our food division, Siucra & McKinneys Sugar. Siucra is Ireland’s number one leading branded sugar. Siucra & McKinney provide sugar for industrial use, retailers and consumers throughout the island of Ireland with a comprehensive range of sugar products. The future is looking sweet […]


Nairns Joins Our Food Portfolio

Allegro Sales & Marketing and Total Brand Solutions are delighted to announce the latest brand joining our food portfolio is Nairns! Nairns are the largest producer of oatcakes in the UK, who make tasty, wholesome food and are one of the most trusted gluten free brands! Allegro Sales & Marketing and Total Brand Solutions was […]


Allegro Annual Sales Conference 2019

The future certainly looked bright at Allegro’s Annual Sales Conference 2019 where we officially welcomed Weetabix to the Allegro Family joining a host of iconic brands such as NIVEA, Philips, SC Johnson, Bord Na Mona, Lil Lets, Maggi and many more. We are looking forward to exciting things to come in 2019 across our Portfolio!


Allegro’s new field sales solution goes live

Meet the newest member of our Sales Team……….Wasp Technologies Wasp’s IntelliBrand product is an Android powered mobile solution that helps us sell, manage and promote our brands whilst keeping our Field Sales Team up to date with immediate access to the information they need. We at Allegro Sales & Marketing have found this an invaluable […]


Allegro can’t wait to get cooking with Maggi!

Did you know that every hour the Maggi brand delivers 900,000 portions of vegetables globally? Allegro Sales & Marketing are delighted to announce that we will be contributing to this number as Nestlé’s new brand partner for Ireland. Maggi is part of their world foods portfolio and is on a mission to champion the goodness […]


Weetabix Appoints Allegro As New Distributor

We are delighted to announce that Weetabix has appointed Allegro Sales and Marketing as its new distributor in the Republic of Ireland as it looks to build closer relationships with retailers in the country. Allegro was chosen for their established presence as a distributor and because they represent a trusted partner within the Irish retail […]