01Mar

Beiersdorf To Invest Up To €80M A Year To Boost Business

Nivea skin cream maker Beiersdorf will make an additional investment of up to €80 million a year in its consumer business to counter a forecast drop in sales growth, the German company said on Tuesday. New CEO Stefan De Loecker, who took the reins on 1 January, last month promised strategic steps to deliver sustainable growth. […]

20Dec

Allegro can’t wait to get cooking with Maggi!

Did you know that every hour the Maggi brand delivers 900,000 portions of vegetables globally? Allegro Sales & Marketing are delighted to announce that we will be contributing to this number as Nestlé’s new brand partner for Ireland. Maggi is part of their world foods portfolio and is on a mission to champion the goodness […]