Learn why Weetabix chose to work with us

Allegro Sales & Marketing welcomed the Weetabix partnership in February 2019. Weetabix appointed Allegro Sales and marketing as its new distributor in the republic of Ireland as it looks to build closer relationships with retailers in the country. Allegro was chosen for their established presence as a distributor and because they represent a trusted partner within the Irish retail and wholesale markets.

Allegro Ireland service both the Republic of Ireland and Northern Ireland. We share similar core values and place Weetabix brands and culture at the heart of what we do. We place great emphasis on our people and creating a winning, innovative & entrepreneurial culture within the business to deliver results that exceed expectation.

Our most successful relationships are built on partnership and collaboration.

As the partnership develops we look forward to working collaboratively with the Weetabix UK business.


Weetabix at a Glance

For the last eight decades Weetabix Food Company have been nourishing both the UK & Ireland with a family of brands that includes: Weetabix, Alpen, Weetabix On The Go drinks, Oatibix, Ready brek, Weetos, and Alpen Cereal Bars.

A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri.  Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.  Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Weetabix, we are the UK & Irelands number one selling, most trusted and most recommended cereal, responding to the changing needs of our consumers.